sparknetworks
 

Strategy

Our team provides strategic solutions for clients demanding continued growth in increasingly competitive markets. We work with our partner stations to ensure their content exceeds expectations, and builds cumulative audience. Our team is conversant with the realities of emerging audience measurement technologies and their impact on all aspects of the radio industry. From audits and assessments, to crafting custom programming for partner stations, SPARKNETWORKS is committed to providing clients strategic counsel and tailored solutions.

Internet radio, mobile phones and downloadable applications are all part of the formula as radio enters its second century. We believe that new channels and new audiences hold the potential to revitalize the radio industry in dynamic ways.

Working in conjunction with Canadian Broadcast Sales we provide our partners a wide array of valuable metrics including:

• audience analysis

• demographic trends

• radio format analysis

• qualitative research

• media trends

• customized market initiatives

• consumer, company and product presentations

• market analysis and comparisons

• category spending

• promotional request execution