SparkNetworks announced today that it has acquired the distribution and marketing rights to Commotion, an application development company specializing in social media and audience interactivity tools for radio broadcasters.

SparkNetworks has started rolling out the service to broadcasters across the country this week. This award-winning product is designed to assist stations in engaging and capturing listeners through interactive, real-time song voting, social media networking via Facebook, Twitter, Google+ and text based mobile marketing. These interactive studio products include custom branded, station specific apps for iPhone, iPad, Android and other mobile platforms.

“The world continues moving to social media interactivity, young and old alike, and as an industry we must engage them in the way THEY wish to communicate. The tools and solutions offered by Commotion will provide our radio station customers with the tools being requested by both the listener and local advertisers without the large development and maintenance expenses of trying to do it on their own,” said SparkNetworks President Jean-Marie Heimrath. |more|