Apr 4 2014
Radioplayer Canada is a partnership between BBM Analytics and SparkNet to serve radio and increase audience through digital listening.
The platform is modelled after the successful UK launch, in which every radio station in the UK (public, national commercial and local commercial) are represented on one platform. (www.radioplayer.co.uk ).
The benefits of Radioplayer Canada:
1. Increase digital radio listening, therefore improve radio station ratings, therefore increase radio station revenue.
2. Provides the radio listener with a simple and consistent player and the access to new radio stations
3. Provides a “walled garden” to retain listeners within radio.
4. Allows ONE SOURCE for all radio to be connected to TV, computer, and vehicle manufacturers, mobile operators and ISP’S.
ByrnesMedia: Radioplayer Could be Coming to Canada
For more information about this new platform, please email Hillary Hommy